Your goals need to be actionable within a certain period to make them valuable. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. Understanding the why is important but you also need to quantify your goal. 3. Performance goals are usually productivity goals for employees to follow in order to boost a company's output or performance. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. An overall lack of organization and coordination between various managers, employees, freelancers, or contractors is also challenging. How will you specifically measure your success? Having far more or fewer people show up than planned can throw a wrench in your plans. Why Are SMART Goals Important for Event Coordinators? . In essence, successful event coordination and SMART goals go hand in hand. Develop an interest in creative approaches. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. Once the KPIs are set, they need to be measured to determine event ROI. Name my business - complete in 2 weeks. Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. Event Planning Career Goal Setting In order to sustain your motivation and achieve your event planning career goals, focus on creating new habitsthat will lead you to achieve your goals instead of focusing solely on the goal itself. Whether youre aiming to increase your revenue, grow your audience, or improve on feedback from attendees, using SMART objectives can help. Be sure to communicate with them just as regularly via your blog, newsletters, and social media. I will implement this staffing change immediately to ensure that all future events are adequately staffed.. Get all the support you want for your events because we know hospitality matters. Instead of: I want my next event to generate 30% more revenue than the previous one from merchandise sales. Make your next event a success? And they succeeded. Time-Bound: This goal is time-bound, as the aim is to increase profits by 5% at the next event and by another 5% at the following event. Maybe attendees connect with each other, with content, or with an idea. Welcome new employees to drive improved morale. R: Increasing ticket sales is directly related to overcoming challenges as an event manager, particularly in turning a profit. Avoid misunderstandings by communicating proactively. Achieve 5% more event ticketing website visitor conversions than the previous year. Performance goals help businesses measure where a business is compared to where it wants to be and can help bridge the gap between the two. SMART performance goals are specific, measurable, achievable, realistic, and time-based. In this example, the event organizer's purpose is to make money from ticketed events. Appreciate the unique perspective, skills, and experience that each person brings to the team.. Show by asking open-ended questions that you are engaged in conversations.. Cooperate with others to foster team spirit. Make your performance objectives SMART. Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. Would you be happy with a broad range of guests at your educational seminar? Heres a simple framework to build upon for future events. Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. Ensure Optimal Communication and Organization, 5. R: This goal is relevant to the success of an event: You need to know how many people are coming to accurately plan for an event. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. Dont forget to leavea little bit of wiggle room in case you need it. Also, try these performance review phrases during an evaluation with an employee who struggles with punctuality: Some employees struggle with having an appropriate attitude at work. What went well, what didnt go well? There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. These are all great entries on an event timeline. Total number of qualified leads acquired at the event, Sponsors highly rank their satisfaction with the event, Individual promo code tracking link performance, Social media mentions using designated event hashtag on each platform, The majority of attendees polling highly satisfied with event speakers, Number of total active community members after event (compared to total number before the event), Numerical results from attendee satisfaction surveys, Number of total event check-ins compared to registrations as a percentage, Event community engagement online as measured by social media interactions OR specified activity on event app, Social media posts, likes, and shares pertaining to the event, Ticket sales and individual ticket type performance, Individual sponsor page engagement on the event website, Number of repeat attendees (for recurring events). Why are you inviting attendees to your event? My goal is to inform people about a local community action initiative. Contact us today Thats why its so important to have clarity regarding your companys priorities. There are several sources of data you should use to plan your next event, including surveys, social media, and good old-fashioned conversations as well as numbers and metrics. Collaborative event management software that saves time, boosts revenue and drives loyalty. , hard skills, and outside-the-box skills. It might be a good idea to hire an eventsecurity company to assist you in overseeing the event. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. Define a clear performance goal for each role you have. But, by knowing what your VIPs will require ahead of time can help you can plan for the unexpected. When the pandemic first rattled the industry, event planners were forced to rapidly pivot to virtual events. Youll be able to accurately assess how near or far you are from declaring your event a success. The next step is thinking through your event strategy. Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). One method I will use is to host a raffle with prizes that entrants can win. 2. Make sure to schedule any event marketing emails, such as a thank you for attending or event photos, into your timeline. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. By looping back to the event goal of why youre hosting an event in the first place, youll have a good starting point to build your vision. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. each day. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event rather than waiting until its too late. To stay ahead, its vital to keep your finger on the pulse of industry trends. He worked with TIME, Observer, HuffPost, Adobe, Webflow, Envato, InVision, and BigCommerce. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. Collaborative event sales software that increases qualified leads and drives direct revenue. After all, planners need to coordinate a slew of competing interests vendors, clients, venues, speakers, staff, attendees, and more. Creative Thinking By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. Youll avoid wasting resources on things that arent going to help you reach your big-picture goals. Refrain from violating company policies when communicating with customers. S: This goal is specific: to increase breaks between various activities from 10 to 15 minutes to encourage more networking, relaxation, and socialization time. found that the average marketer says theres just a 50-50 chance theyll attend an in-person event during the first half of 2022. Respond to correspondence and phone calls within the expected time frame. Using SMART goals helps you cover all of the bases. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. Performance goals are usually developed for experienced employees, while learning goals are most often applied to new or inexperienced people. Not only are todays event planners experts at planning for a number of different scenarios, theyre also solution-focused and immediately shift to problem-solving mode when things go awry. Unfortunately, because of this hope, many event organizers have avoided mastering the skills needed to succeed in an increasingly hybrid and virtual ecosystem. Become a source of inspiration to others. One defining trait of a successful event planner is that they leave nothing to chance everything is measured and analysed. M: This goal is measurable because you need good time-keeping skills. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Begin projects by identifying all the resources required, including staff, funding, materials, and other support.. Remember that if all else fails, technology often has your back. In addition, another common issue faced is having enough staff to properly service the event. What entertainment is needed to reach the social satisfaction you require for this event? Take the time to process what is said by others. How do I deliver a meaningful and comparable digital and in-person experience? Unfortunately, going over budget is a problem that happens more often than most would like to admit. KPIs vary according to what your overall goals are. Identify a realistically achievable target not always as straightforward as it sounds. The Forbes Advisor editorial team is independent and objective. Once you have that, it will be much easier to set performance goals for each job role, as youll know the overall business goals you want to achieve. Heres how you should go about setting those SMART goals: Be as clear as possible when defining what you want to do by thinking about the aims and objectives of an event. You can also try incorporating these performance goal phrases during the next review: Diversity in the workplace is more important than ever. Moreover, another issue many event coordinators face is not correctly budgeting finances. Regularly reaching out to past clients for a catch-up will show that youre still interested in their business and will keep you front of mind when they next require an event partner after all, this business is all about relationships. Revenue goals work well as the companys primary goal. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. . It also helps you to keep an eye on supplier news, new products and services, and developments in technology. The list can go on and on. Event KPIs (key performance indicators) are the best way to track and measure your event's success. Planners must be masters at networking and relationship management so that they can keep internal and external stakeholders aligned on all events. Conversely, if its a smaller, more intimate event, finding a venue appropriate for the audience size is a good idea. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. If you want to learn more about SMART goals, we recommend reading Ultimate Guide to SMART Goals. First, lets look at what SMART goals are. Event planners book venues, communicate with vendors and manage budgets and logistics to host successful events. Their goal is to ensure their events get more profitable. The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. Register my business . Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. R: This goal is relevant because organization and communication between all appropriate parties are essential for an event to be successful. Theyre also keenly aware of schedules and ensure that crucial communications are never delayed. These additional performance goal phrases might help: To improve communication: Anticipate what your manager will need to know and provide that information. 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