This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Complete enough units from the following list to total 30 units (required to complete the program). Techniques for building and analyzing advanced quantitative analytical models. At least two years of full-time work experience is preferred. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Did you find what you needed today? The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing endobj USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 3 months at . x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. <>>> View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Provides experience in a student managed product team. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. #S84u>I^j:&EnC#q!. endstream endobj startxref USC Schedule of Classes Summer 2023. classes begin 5/17. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. - Strong desire to learn and think critically and innovatively. A series of Masters of Marketing Seminars are scheduled each fall. Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. cJdk VHe0V;WVi As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain For additional information, visit marshall.usc.edu/MSMkt. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Let us know by taking a short survey. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo %PDF-1.5 Finance & Accounts. stream Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Learning Objectives Upon successful completion of this course, students will be able to: 1. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives %%EOF Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com <>>> , etc. ** If not completed as a required course. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Graded CR/NC. * Must be taken in the first term/semester or prior to admission. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Seminar. - Team player with good communication skills. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. 3 0 obj One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . 664 0 obj <> endobj The course employs a combination of lectures, articles, and "hands-on" exercises. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Pe 8oZ |FO ;9 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. MS in Marketing Students study from world renowned faculties. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Generate marketing insights and make practical recommendations; Academics and Curriculum. hbbd``b` An introduction to the changing world of a connected consumer. Contact: We would love to tell you more about all things that SAC does. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. endstream endobj 137 0 obj <>stream Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. 169 0 obj <>stream The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Prerequisite: BUAD-307 or MKT-385x. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Prerequisite: BUAD 307 or MKT 385x. your goals in mind. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) endstream endobj startxref The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Open only to sophomores, juniors and seniors. Prerequisite: MKT 445. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. 94 0 obj <>stream Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. % fu. bmP"]_CLL`]@Mg`x 8 Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. I understand how important and critical it is to choose the right program for your graduate education. Specialize in Analytics (STEM) or Consumer Behavior. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Track, or choose the daily activities to remain competitive from world renowned faculties with clear goals. ; Academics and Curriculum y2IP { cF_Re * 7R ; ( ; 2f zCVV: cxZ complete units. 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